The basics of Joomla SEO are different to SEOing other website platforms.
The architecture of categories and menus are not fully controllable on a page by page basis. You have to understand and follow the rules of how a Joomla powered website works.
All too many Joomla developers are not good enough to control the structure of URLs and do not have the SEO knowledge to understand why it is important.
Joomla SEO - Importance Of Page Titles
If you have just a little SEO knowledge, you would be amazed how many websites have the most basic mistakes. Page titles like 'Home' or 'About Us', these can be used for the text in a menu item but never, never, never for a page title.
Page titles can make up 20% to 95% of your on page SEO strength. If all you have on a page is an image, image alt text, a short meta description and for URL, the page title will be approximately 90% to 95% of your SEO strength.
The number of sites you see with bad page titles is shocking. The page title is the clickable link Google displays in its listings, fail to get this right - fail to rank well.
Joomla SEO - Importance Of Meta Descriptions
The meta description is also very important, it works in conjunction with the page title. The page title tells Google and people what the page is about, the description goes into more detail about different sections contained within the page.
Here is an example:
Page title = Joomla On Page SEO
Meta description = Joomla on page SEO breaks down into six sections: Page Titles, Meta Descriptions, Headings, Content, Links/Anchor Text and Image Alt Text/Tiles.
Now you should link the description to the headings, headings range from H1 to H6, I see no reason why any heading should be lower then H3 and that should only be used for side headings on modules. All too many people say there should only be one H1 on a page, if your page title is 'SEO And Web Promotion' there is not only no reason why you cannot have two H1s, but you should have two H1s - H1 = SEO and H1 = Web Promotion.
I personally try to use the page title as my first heading(H1), but sometimes I need to alter that. From the description above the headings are obvious but remember the topic of the page and throw a few 'Joomla On Page SEO' into the mix.
Joomla SEO - Page Headings
Here is a breakdown of possible headings:
H1 = Joomla On Page SEO
H2 = Page Titles For Joomla SEO
H2 = Meta Descriptions - Joomla SEO
H2 = Joomla On Page SEO - Headings
H2 = Good Content To Improve Joomla On Page SEO
H2 = Links and Anchor Text For SEO
H2 = Image alt text - Image Tiles
If you simply use the words from the description you will be lost in the jungle of websites that use those terms. Adding variasions and bits of 'Joomla On Page SEO' builds the articles relevance to the topic and bonds together the page title, meta description and headings.
Good Content For Joomla On Page SEO Strength
You need good quality content, everything so far is to point out what the article is about and mapping where parts of the content are, but if the content is naff the rest has been a waste of time. You can get bad content ranked highly but it will quickly start dropping down the listings. The only way to rank highly and stay there is to have good content that people like and link to, content that reads well and can be of use or interest to people.
Good Anchor Text Is Vital For Joomla SEO
Link text(Anchor text) has been the main ranking factor in Google for some time now, especially when it's on another powerful site linking into your site. The internal links on your site are also very important, avoid using the 'read more' and instead use keyword rich text i.e:
Continue reading about 'Joomla On Page SEO'
Read our next related article 'Joomla Off Page SEO'
Do Not Use Read More As Anchor Text
If your developer has built you a site and it always uses 'Read more' as the anchor text, sack them and hire Dean Marshall Consultancy (that's us). Just because Joomla sets 'Read more' by default that does not mean you should use it.
Think about your menu link text, does it use keywords or are your links 'Services' when they should be 'Joomla Services'. These are not little mistakes they are major issues, a bit here and a bit there might seem unimportant but they are the basics, getting them right will make a big difference to your SEO rankings and Google listings. Get them wrong and you're probably reading this article!
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