SEO Company - SEO Services - On Page SEO Specialists
SEO services from an established UK SEO company.
Find SEO tips and technical fixes to improve your sites rankings in search engines. SEF URL help, improve page load time, 301 redirects, visitor mindset, page titles and headings.
On page SEO specialists and small business SEO experts who greatly improve rankings and draw far more visitors to your site.
Joomla SEO - How To Speed Up Joomla Homepage Load Time
Does your Joomla homepage take several seconds to load.
Here's a quick and very useful way of speeding up the load time, of your Joomla powered website's homepage.
This might not work for everybody depending on your site's hosting server configuration, but it should work for 80 - 90% of slow Joomla websites.
Speed Up Joomla - Create A Static HTML Homepage
Search Engine Friendly SEF URLs - Human Friendly HF URLs
Are search engine friendly URLs needed?
Google's ranking algorithms have around 200 signals that give your site its listing position. These algorithms change weekly and include such things as PageRank, number of inbound links, inbound link anchor text, age of domain, etc, etc.
SEF URLs do still have some weight when it comes to the ranking algorithms, but this is greatly reduced from passed years.
Search Engine Friendly URLs v's Human Friendly URLs
Joomla Redirecting Multiple URLs - Home Page
How not to lose Joomla home page link juice
Check your home page for how many URLs will work i.e:
http://www.yourdomain.com/
http://www.yourdomain.com/home ( whatever is the name of your default menu item )
http://www.yourdomain.com/index.php
http://www.yourdomain.com/index.html
http://yourdomain.com/
http://yourdomain.com/index.php
http://yourdomain.com/index.html
http://yourdomain.com/home ( whatever is the name of your default menu item )
Multiple Home Page URLs
Continue reading: Redirecting Multiple Home Page URLs - Canonical
Link Stuffing
Have you ever wondered what link stuffing looks like. Google, some six years ago or so stopped this from helping rank well in their listings, but more and more I'm seeing it make a comeback.
View A Link Stuffing Website
Choosing an SEO Company
SEO can be the difference between success and insolvency.
What to look for in a SEO company
SEO companies come in all shapes and sizes, Dean Marshall Consultancy offer a full website service not just SEO. Search Engine Optimisation is not a 'yer I'll have a go' industry, but how many of us are getting a constant stream of emails about SEO services from supposed SEO companies, all you have to do is look at the email address ' This e-mail address is being protected from spambots. You need JavaScript enabled to view it ' and know their scammers.
So here is the question you need answering:
How to choose a professional and reputable SEO company
Choosing an SEO Company - Part 2
On and off page SEO focus - test questions for SEO professionals
On Page SEO
Keywords and more so now keyphrases, are the focus of on page SEO integrated into quality content that is well structured. Once upon a time you could target a single keyword and rank highly for it, the web has moved on and 'authority sites' own these single targeted keywords.
Ask the SEO company you are in talks with what their main ten keyphrases are, Google them and have a look on their website to see if they really are the keyphrases they target. Home page description, headings and menu items will tell you if they really are their targeted keyphrases.
Off Page SEO
Choosing an SEO Company - Part 3
Cost Of Search Engine Optimisation
Cheap SEO Services
I hope people get to this page because of this heading. Cheap SEO does not work. Why would it? If anyone offers cheap SEO services and can get results why are they not working for Tesco, ASDA, Argos, WalMart, Nike, Adidas, etc. Do not be fooled by the offer of 'SEO need not cost the Earth', obviously you get what you pay for but budget services in my opinion are a waste of money.
Expensive SEO Services
Joomla SEO - Homepage Message - Visitor's Mindset
Put yourself in your visitors mindset
Joomla Homepage SEO - Tips and Ideas
When it comes to creating your homepage, whether you get it professionally developed or develop it yourself, it is easy to focus on the message that you want your site to say. Unfortunately, your message doesn't usually match the questions your visitors need answering when they first land on your site.
You need to look at how you present the services and/or products you offer on your website from your potential client's / buyer's eyes.
Joomla SEO - Six Questions You Must Answer:
Continue reading: Joomla SEO - Homepage Message - Visitor's Mindset
Conversion Rate Optimisation - CRO
High search engine traffic rate - little to no sales or leads generated.
Internet Marketing Strategy
Conversion Rate Optimisation - this is a different thought related concept. The aim with conversion rate optimisation, CRO for short, is to make the most of the traffic your site gets. Reducing your websites bounce rate and not spending money or time on attracting more visitors is the key to this process. Converting the current search traffic into leads or sales is usually trickier then webmasters / site-owners realise, people have become more savvy and also cautious online, they will take their time to look/shop around.
Increase Online Lead and Sales Conversion
SEO Campaign Starting Points
SEO Keywords and Keyphrases
The first step in any SEO Campaign is to identify your target keywords and keyphrases. Frequently clients debate with us on the topic of what they believe their keyphrases are, usually liberally scattering in marketing buzz words and industry terms that are not used by 'real people'.
Identifying Target SEO Keywords and Keyphrases
If your business is electronic engineering or network cabling, your keyphrases should not be:
'Single Source Providers' - single source provider of what?
'Tomorrow's Technology Today' - This says nothing of what you do!
'The Only IT Partner You Need' - who on Earth is going to search for that phrase?
Your Keywords and keyphrases must reflect your business, but not as you see it. You have to look from the point of view of your prospective customer. The words on your page should match what (s)he types into a search engine when looking for your type of product or service. If you are a high profile company name/brand then you can start by targeting your brand. Most SMEs have to go for more general terms that people will search for - terms that describe your product or service category.
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